How Operato AI works

Sign up with just your company name and website, no credit card required. Operato AI reads your site to infer a starting category phrase (what buyers search for) and a competitor list, both of which you can edit before anything runs. Confirm or adjust those, and your first live scan kicks off automatically, asking real buyer questions across every AI assistant in your plan.

You land directly on your GEO dashboard once the scan completes. Every new account also gets a free 14-day trial and an automatic technical-readiness audit of your site, so there's something real to act on immediately.

Tracks how often your brand is mentioned, cited, and recommended across AI assistants for the real questions your buyers ask, not just your brand name. Five headline metrics: Presence Rate, Citation Rate (with a drill-down into which sources get cited), Share of Voice, Rank vs Competitors, and Visibility Score, a composite of the other four that always names its own inputs.

Below the headline numbers, an Action Items list turns findings into a ranked to-do list, computed directly from your data, not guessed at.

Ad spend and return for the AI-assistant surfaces that support paid placement: blended and platform-reported ROAS, CAC, and click-through rate. Connect an ad platform under Settings to populate this view, it stays empty until you do, by design, rather than showing a placeholder.

Whether your ad spend actually caused the return you're seeing, not just correlated with it. Numbers ship labeled Directional signal (observed correlation) until a real holdout experiment is logged for that platform, at which point a Verified figure unlocks for that platform specifically.

There's no way to get a Verified number without actually running a holdout, we won't dress up a directional estimate to look like proof.

A chat assistant grounded in your account's own real data, it explains metrics, suggests configuration fixes, and answers "what should I do next" questions using the same evidence-based engine that drives your Action Items, not free-form guessing over raw numbers.

It can also open itself proactively on your GEO page: once when a real technical finding is waiting, and once when a new scan brings real movement to report. Each only shows once per finding or scan, and it never interrupts a conversation already in progress.

Generates ready-to-use fixes from real audit and crawl-log findings, currently a robots.txt generator (unblocks AI crawlers that are being denied access) and an llms.txt generator (a machine-readable summary of your site for assistants to read). Both refuse to generate anything when there's no real finding behind it, rather than handing you a generic placeholder file.

The GEO page has a "Copy shareable summary" button that formats your account's real current numbers, rank, visibility score, presence rate, as plain text, ready to paste into LinkedIn, an email, or wherever you want to share a result.

Every dashboard page has an Export CSV option. Every export carries an as-of timestamp, and the Incrementality export specifically spells out which figures are directional versus verified in plain language, so that distinction survives even once the file leaves the dashboard.

New accounts start on a free 14-day trial automatically, no card required. See Pricing for current plans, or manage your subscription any time from Account & billing inside the app.