Operato AI vs Otterly: Which AI Visibility Tool Fits Your Business?
Otterly is often the first AI visibility tool people try, because its entry plan costs $29 a month. It is a serious product with daily tracking and a long list of features. Operato AI starts at $99 a month. So the useful question is not which one is cheaper, but what each price actually covers once you have the assistants and the number of questions you need.
Everything below comes from each company's public pricing page, checked on October 18, 2026. We make Operato AI, so where Otterly is stronger, we say so.
What Does Otterly Do?
Otterly tracks search prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode available as add-ons. It measures brand visibility, share of voice and sentiment, tracks the sources AI cites, runs GEO and crawlability audits, and gives optimization recommendations. Every plan includes unlimited brands, competitors, team members, countries and languages. Higher plans add API and MCP access, a Looker Studio connector and agent analytics, and Otterly runs an agency partner program.
What Does Operato AI Do?
Operato AI asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, every week, and shows where you appear, who is recommended instead of you, and which sources the assistants rely on. It turns that into a prioritized list of what to fix, generates ready-to-use robots.txt and llms.txt files from an audit of your site, and sends a weekly email report. It is built in English and French.
How Do Their Prices Compare?
| Otterly | Operato AI | |
|---|---|---|
| Entry plan | Lite, $29/month, 15 prompts | Starter, $99/month, 50 questions |
| Mid plan | Standard, $189/month, 100 prompts | Growth, $199/month, 175 questions |
| Upper plan | Premium, $489/month, 400 prompts | Scale, $499/month, 400 questions |
| AI assistants included | ChatGPT, Google AI Overviews, Perplexity, Copilot | ChatGPT, Claude, Gemini, Perplexity |
| Claude | Add-on: $29 (Lite), $109 (Standard), $439 (Premium) per month | Included |
| Gemini | Add-on: $9 (Lite), $59 (Standard), $149 (Premium) per month | Included |
| Google AI Mode | Add-on, same prices as Gemini | Not tracked |
| Tracking frequency | Daily | Weekly |
| API and MCP | From Standard | On Scale |
| Free trial | Yes | 14 days, no credit card |
What Does It Cost to Track the Same Assistants?
The list prices compare different things, so here is a like-for-like view. If you want ChatGPT, Perplexity, Claude and Gemini tracked, Otterly's price becomes:
- Lite: $29 + $29 (Claude) + $9 (Gemini) = $67 a month for 15 prompts, plus Google AI Overviews and Copilot.
- Standard: $189 + $109 (Claude) + $59 (Gemini) = $357 a month for 100 prompts.
Operato AI covers those four assistants for $99 a month (50 questions) or $199 a month (175 questions). If you choose Starter at the end of the free trial, your first month is half price: $49.50.
So for a very small set of questions, Otterly Lite stays cheaper. From around 50 questions with Claude and Gemini included, Operato AI costs less. And if Google AI Overviews and Copilot matter more to you than Claude and Gemini, Otterly covers them without add-ons.
Where Is Otterly Stronger?
- The lowest entry price in the category, ideal to test the waters with a handful of questions.
- Daily tracking. Operato AI checks weekly.
- Google AI Overviews and Copilot included, and Google AI Mode available. Operato AI does not track these today.
- Breadth of tools: prompt research, query fan-out, content and crawlability audits, Looker Studio connector, agent analytics, and an established agency partner program.
Where Is Operato AI Stronger?
- Claude and Gemini included on every plan, with no add-on.
- More questions for the price once you need more than a test set: 50 at $99 and 175 at $199.
- A short action list and generated fix files, designed for a business owner or a small team rather than an analyst.
- French built in: questions, setup and weekly reports in French.
Who Should Choose Otterly?
A solo marketer or a small team that wants to start tracking a few questions for $29, needs daily data, or cares most about Google AI Overviews and Copilot. Also agencies that want Otterly's partner program.
Who Should Choose Operato AI?
A small business or lean marketing team that wants ChatGPT, Claude, Gemini and Perplexity covered without add-ons, enough questions to cover its market, and a clear weekly list of what to fix, in English or in French.
For the rest of the market, see our comparison of the best AI visibility tools, or Operato AI vs Peec AI.
FAQ
How much does Otterly cost? Per Otterly's pricing page in October 2026: Lite $29/month (15 prompts), Standard $189/month (100 prompts), Premium $489/month (400 prompts), and Enterprise from 1,000 prompts on a custom quote. Claude, Gemini and Google AI Mode are paid add-ons. Annual billing saves 15%.
Is Operato AI a good Otterly alternative? Yes, if you want Claude and Gemini included without add-ons, more questions per dollar beyond a small test set, or French-language reporting. If you need daily tracking, Google AI Overviews or Copilot coverage, Otterly is the better fit.
Does Otterly track Claude and Gemini? Yes, as paid add-ons: Claude costs $29 to $439 a month and Gemini $9 to $149 a month depending on the plan. Operato AI includes both on every plan.
Which tool tracks more often? Otterly tracks daily. Operato AI tracks weekly, with a weekly email report.
Do both offer a free trial? Yes. Operato AI offers 14 days with no credit card, and Otterly offers a free trial for new users.